Advocacy in the area of Diversity, Equity, Inclusion, and Belonging (DEIB) is a crucial skill in today's diverse world. Whether standing up for yourself or others, confident advocacy fosters an... read more →
The 2024 back-to-school season is here, marking the second-highest shopping volume of the year, trailing only the holiday season, presenting a critical opportunity for retailers and brands to boost sales... read more →
Back-to-school season ranks among the most critical shopping events of the year, particularly for retailers offering education-related products, clothing, electronics, and more. According to the National Retail Federation, back-to-school spending... read more →
In today’s fiercely competitive advertising landscape, where every marketing dollar counts, advertisers seek more than directional metrics like impressions and click-through rates. Enter Outcomes-Based Advertising (OBA). Its central tenet is... read more →
I’ve consistently sought to lead an adventurous life, having been fortunate to travel to numerous destinations, reside in various countries, and engage in experiences that entail a certain level of... read more →
In today’s business world, we’re seeing a major shift in market dynamics. The economy is splitting into two main groups – those who have more and those who have... read more →
Welcome to Denver, where 300 days of sunshine, a rich cultural scene, and diverse neighborhoods await. In this blog, we explore the dynamic landscape of downtown Denver, shedding... read more →
Themed ‘All ON’, The Consumer Electronics Show (CES) 2024, produced by the Consumer Technology Association (CTA), has reclaimed its position as the tech industry's epicenter. Gary Shapiro, president and CEO... read more →
One of Choozle’s top priorities now, and since the beginning of the company, is a culture that supports the whole well-being of employees. We strive to create a culture where... read more →
With voters spending more time on their screens, advertisers are taking to digital marketing for political campaigns to run more online ads than ever. So, whether your goal is to... read more →
As customer expectations and behaviors change, brands must adapt their omnichannel marketing plans and key performance indicators (KPIs) to stay relevant. According to Salesforce's State of Marketing report, 78%... read more →
In the non-stop scroll of the digital world of today, capturing the attention of your audience is a challenging endeavor. With users spending an average of just 1.7 seconds on... read more →
Welcome to the world of Omnichannel Planning – a meticulous approach to marketing strategy. In this chapter, we delve into the intricacies of crafting a harmonious media mix, optimizing resources,... read more →
In the era of digital marketing, precision is paramount. Today's consumers are discerning and demand content that resonates with their specific interests. Defining your target audience is no longer limited... read more →
Over the past few years, the car buying cycle changed as new trends and technologies emerged, and consumers accelerated the shopping process from home. For many people, the car-buying experience... read more →