When we talk about effective channels for reaching customers, the first that often comes to mind is paid search advertising. It promises to put your message right in front... read more →
In today’s digital landscape, change isn't just happening; it's accelerating. According to Gartner's 2023 CMO Spend and Strategy Survey, 25.6% of marketing budgets are now dedicated to paid media, underscoring... read more →
In today's diverse and dynamic workplaces, fostering inclusivity isn't just a buzzword—it's a fundamental aspect of creating a supportive and productive environment for all employees. One powerful tool in achieving... read more →
Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent... read more →
Attention digital marketers and agencies: California's recently updated privacy regulations are now in full effect. The California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Meet... read more →
Google's announcement to remove third-party cookies on Chrome by early 2025 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. While... read more →
I’ve consistently sought to lead an adventurous life, having been fortunate to travel to numerous destinations, reside in various countries, and engage in experiences that entail a certain level of... read more →
When running a digital advertising campaign, you can set yourself up for success from the launch of your campaign and continue to be efficient with how you spend your budget... read more →
Choozle prioritizes your ability to have a simple and understandable ad management experience by curating the highest quality inventory available for every campaign launched. Our non-conflicted platform brings together all... read more →
With consumers more invested in digital media than ever before, there is a greater opportunity to carefully consider your digital advertising strategy. This new level of engagement is valid across... read more →
Post-holiday: Use retargeting to reach more consumers likely to convert after the holidays. Throughout the year: Find out where most of your conversions come from. Learn for next year: Check... read more →
When advertising online, it can be challenging to find segments of people who you want to target. Third-party audience data enables you to reach users based on their interests, purchase... read more →
Throughout the course of a campaign, marketers must know the importance of a little TLC during the flight dates to ensure seamless success. But, where to start? We know optimizations... read more →
Most marketers use at least one form of location-based targeting in their digital advertising campaigns. Geoframing, which allows you to target individuals from locations or events, takes hyper-specific location data... read more →
The 2020 holiday shopping season will look different compared to years past. However, it's going to be more critical than ever for people to come together and share gifts with... read more →