Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. The major problem is that most visitors will never... read more →
When someone makes a purchase, it is never without influence and very rarely after the first exposure to a brand. Catering your messages and tactics to align and guide your... read more →
A positive user experience is vital to your business’ success. Improving user experience (UX) means that users are likely to spend more time on your website and are then more... read more →
The marketing funnel is a modern way to visualize the process of turning brand awareness into leads and leads into converted customers. By coordinating multiple marketing efforts and messages to... read more →
Choozle’s self-serve digital advertising platform is built on the principles of transparency and flexibility to place your digital ads in front of your targeted audience, when you want, and where... read more →
Marketing metrics are the key performance indicators (KPIs) used by marketing teams to quantify a campaign’s results. Marketing metrics are used to measure a campaign's performance and represent how effective... read more →
Native advertising is rising fast in popularity, and effectiveness, in today’s digital advertising landscape. Consumers have become much more sophisticated in how they discover and interact with content online. Native... read more →
Digital out-of-home (DOOH) refers to any media that's displayed in environments that are viewable to the general public, such as digital billboards, screens found in businesses, shopping malls, and other... read more →
With mobile phone usage climbing nearly every day, mobile marketing offers many new scenarios where marketers can target consumers in real-time throughout the buyer's journey. Marketers continue to take full... read more →
How many times a day do you search for something online? Google processes over 40,000 search queries every second on average, which translates to over 3.5 billion searches per day... read more →
How do marketers know if their digital campaigns are creating conversions and if customers are going offline when making purchases? This has long been the situation that caused sales teams... read more →
What is viewability? How is it measured? Is it the same as above-the-fold? Let's clear it all up in plain, human English. Simply put: Viewability is a metric that helps... read more →
We listen to them in our cars, at home, during our workouts, and even in the shower. Podcasts have grown in adoption in the last few years as consumers adopt... read more →
Today, the most common form of digital advertising is a hybrid of open exchange and private marketplaces. As the demand for more control, better ad quality, and improved brand safety... read more →
Most marketers use at least one form of location-based targeting in their digital advertising campaigns. Geoframing, which allows you to target individuals from locations or events, takes hyper-specific location data... read more →