Getting your programmatic campaign up and running, although it seems like a lot, is really just a matter of a few steps. The most important thing to nail down first... read more →
CPM, CPC, CPA, WTF? Acronyms, am I right? I've said it before and I'll say it again—the ad tech industry is infamous for its buzzwords and acronyms like CPM, CPC,... read more →
When you have several clients, and you're running digital advertising campaigns for all of them simultaneously (not to mention with completely different goals), it can be easy to get caught... read more →