Choozle’s Contextual Keyword Library makes the process of showing your ads on keyword-specific websites more flexible and more accessible than ever. Upload or edit your existing keyword lists, search for... read more →
Getting your programmatic campaign up and running, although it seems like a lot, is really just a matter of a few steps. The most important thing to nail down first... read more →
When it comes to CPMs, quantity does not always equal quality. Now, don't get us wrong. The value behind selling a ton of impressions for a low, low price makes... read more →
Choozle is a business just like any other, and our B2B marketing and digital advertising strategies reflect that. As part of a larger, more well-rounded marketing plan, the team at... read more →
In an era of seemingly endless drama surrounding data targeting, many would think that the easiest route would be to avoid it altogether. After all, campaign efficiency certainly doesn't point back... read more →
We know that, as a marketer, you're tasked with improving the reach and performance of your digital advertising campaigns on a constant basis. With this in mind, we’ve built a... read more →
End of the year campaigns are quickly approaching, and we know that it is important for marketers to be able to track every campaign’s reach and return on investment. With... read more →
We'd all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for... read more →
The targeting tactics used in digital advertising strategies can range from basic demographics to detailed personas. Because of this, the targeting portion of creating programmatic ad campaigns can seem daunting... read more →
IP targeting is a surefire way to reach your audience by location, industry and/or company, and even exclude internal teams from being served with your programmatic advertising campaigns. Learn how... read more →
There are many targeting tactics available for advertisers to take advantage of in programmatic advertising. However, which are right for you? IP Targeting is an additional strategy to pursue when... read more →
Contextual targeting is another strategy to add to your digital advertising campaigns. But what is contextual targeting?, What are the considerations for contextual targeting in Choozle?, What campaign objectives would... read more →