CPM, eCPM, CPC—ah, too many similar-sounding acronyms! The digital advertising space is known for them, and many digital advertisers are confused by them. It might not be evident to everyone,... read more →
Pay-per-click noun a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher... read more →
Simply put: Real time bidding, or RTB, is the automated buying and selling of digital media. Mimicking a stock exchange, RTB uses computer algorithms to automatically buy and sell digital... read more →
By 2019, 83.6 percent of US digital display ad dollars will transact programmatically. For what is programmatic, we define programmatic buying as the act of bidding on digital advertising inventory... read more →
What is ads.txt? With a little help from our AdOps Team here at Choozle, we'll break down what ads.txt is and how it's a big facilitator for increased brand safety,... read more →
What is a tag management system? Before we get into it, really quickly, let’s all just admit that the ad ecosystem is overflowing with complicated terms, processes, and buzzwords. Our... read more →
What is an ad server? Simply put, an ad server is a software that allows an advertiser to manage ad campaigns, view campaign statistics, and deliver ads across websites. Based off of... read more →