Get your message on the Big Screen!
Connected TV (CTV) unlocks the incredible power of the television medium and pairs it with unprecedented precision in targeting and measurement. CTV is clearly driving the future of digital advertising and should be a key pillar in any marketing strategy.
Historically, marketers leveraged linear TV as primarily a branding catalyst, as it had unparalleled reach and engagement to drive consumer perception and behavior. Advancements in technology combined with a rapid shift in media consumption have created a highly scaled and accessible medium for all advertisers.
Connected TV offers the same “big screen” engagement as linear TV, but also enables granular targeting options and precise inventory selection to create an efficient channel for reaching a growing market.
What’s connected tv advertising?
Connected TV is any television that’s connected to the internet. CTV advertising reaches cord-cutter households on connected TV devices like Roku, AppleTV, Chromecast, Amazon Fire TV, or Smart TVs. Because the viewer is logged in and the content is delivered Over The Top (OTT)—it unlocks precise targeting and measurement for audiences large and small.
Reach millions of viewers with endless targeting capabilities
Use geolocation, first-party data, and third-party data to target your most valuable viewers.
Enable cross-device targeting and retarget households across all their devices.
Leverage granular ad targeting traditional TV isn’t capable of.
Launch your first connected TV campaign
Connected TV brings flexibility and control to campaign management and optimization. View your performance alongside all your other digital campaigns with the same metrics. Know where an ad is served, how many impressions were served, which audiences are seeing impressions, and expanded connected TV metrics like cross-device attribution and video completion rates.
