The Platform
We like to think of our proprietary platform as a connector. It connects today’s modern marketers with access to the very best advertising technology they need in this ever-changing world of programmatic advertising. So in the end, marketers can manage their digital media with ease and confidence.
Media Buying
Through our partnerships with the Trade Desk and Amazon Ads, the media that’s run through the Choozle platform is programmatically powered by the best DSPs that exist today. Regardless if your digital media budget is $5,000, $50,000 or $500,000 a month, Choozle runs media where it will have the biggest impact.
Easy and Intuitive
From goal setting and campaign creation, to targeting, bidding, optimizing and reporting, our platform is easy and intuitive. It doesn’t matter if you’re a seasoned digital marketing expert, a CMO or a first-time advertiser, our platform was built with you in mind. We’ve spent countless hours putting ourselves in your shoes so your time can be spent focusing on driving revenue and results.
Goal setting, Budgeting and Optimization
Anyone can have a campaign up and running on the Choozle platform within minutes, literally. Starting with your goals, marketers can set their goals to what matters the most for each campaign, including metrics such as reach, CTR, CPA, CPC, Completion Rate, and CPCV. Next, you’ll go through the process of setting your budget, the flight dates, and specific days or times you want the media to run. This is where the real fun begins, from pacing to caping impressions and leveraging preferred supply vendors, marketers can get as detailed as they want. And then optimize. Whether doing this on your own or leveraging the machine learning within the platform, it’s a critical ingredient to a successful campaign. But you already know that.
Data and Targeting
While the digital landscape is constantly evolving, so are the ways in which marketers are able to target audiences. Using a data-driven platform such as Choozle is a good place to start, especially when it comes to planning for the future when cookies no longer exist. With our platform, marketers can leverage their own CRM data, build custom audiences, geo-target, retarget, target by device type, target audiences across multiple devices, target (or even block) specific websites, keywords or publisher-defined categories and so much more.
Reporting and Analytics
Yes, the creative that’s running is a key component. But just as important is the reporting and analysis available. This is where our platform really shines. With our detailed reporting, marketers can quickly see (and download) critical metrics such as how their campaign is pacing, what the spend is compared to the budget, overall impressions, clicks, CTR, CPC, Win Rate, CPM and CPA – just to name a few.