CPM, CPC, CPA, WTF? Acronyms, am I right? I've said it before and I'll say it again—the ad tech industry is infamous for its buzzwords and acronyms like CPM, CPC,... read more →
In programmatic advertising campaigns, the goal is often clear: to increase conversions and engagement. However, not all digital marketing conversions are the same. Knowing the difference between hard conversions vs.... read more →