The 2024 back-to-school season is here, marking the second-highest shopping volume of the year, trailing only the holiday season, presenting a critical opportunity for retailers and brands to boost sales... read more →
Back-to-school season ranks among the most critical shopping events of the year, particularly for retailers offering education-related products, clothing, electronics, and more. According to the National Retail Federation, back-to-school spending... read more →
In today’s fiercely competitive advertising landscape, where every marketing dollar counts, advertisers seek more than directional metrics like impressions and click-through rates. Enter Outcomes-Based Advertising (OBA). Its central tenet is... read more →
When we talk about effective channels for reaching customers, the first that often comes to mind is paid search advertising. It promises to put your message right in front... read more →
In today’s digital landscape, change isn't just happening; it's accelerating. According to Gartner's 2023 CMO Spend and Strategy Survey, 25.6% of marketing budgets are now dedicated to paid media, underscoring... read more →
In today's diverse and dynamic workplaces, fostering inclusivity isn't just a buzzword—it's a fundamental aspect of creating a supportive and productive environment for all employees. One powerful tool in achieving... read more →
In today's shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With the rise of over 32,200 linear... read more →
In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. In this blog, we explore the practical realities of this evolving landscape, spotlighting... read more →
Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent... read more →
Attention digital marketers and agencies: California's recently updated privacy regulations are now in full effect. The California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Meet... read more →
Google's announcement to remove third-party cookies on Chrome by early 2025 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. While... read more →
I’ve consistently sought to lead an adventurous life, having been fortunate to travel to numerous destinations, reside in various countries, and engage in experiences that entail a certain level of... read more →
In today’s business world, we’re seeing a major shift in market dynamics. The economy is splitting into two main groups – those who have more and those who have... read more →
Themed ‘All ON’, The Consumer Electronics Show (CES) 2024, produced by the Consumer Technology Association (CTA), has reclaimed its position as the tech industry's epicenter. Gary Shapiro, president and CEO... read more →
As customer expectations and behaviors change, brands must adapt their omnichannel marketing plans and key performance indicators (KPIs) to stay relevant. According to Salesforce's State of Marketing report, 78%... read more →