As customer expectations and behaviors change, brands must adapt their omnichannel marketing plans and key performance indicators (KPIs) to stay relevant. According to Salesforce's State of Marketing report, 78%... read more →
In the non-stop scroll of the digital world of today, capturing the attention of your audience is a challenging endeavor. With users spending an average of just 1.7 seconds on... read more →
Digital marketing budgets continue to shift in an effort to keep pace with changes in consumer shopping behavior. For the most part, brands are embracing the evolving digital marketing landscape,... read more →
Setting goals and timelines is one of the most important steps in the marketing process. It allows you to track your campaign progress as it evolves from idea to execution.... read more →
Engaging, insightful, captivating content is at the core of effective digital advertising. No matter how exceptional your product or service is, how stellar your landing page looks, or how analytical... read more →
SharpeVision MODERN LASIK’s promise is simple, yet powerful: to provide patients with a better LASIK experience. With locations in Austin, Chicago, and Seattle, their healthcare digital marketing strategy includes utilizing... read more →
Digital marketing optimization is a sometimes overlooked step that's actually almost as important as the campaign setup itself. Luckily, our team of experts nailed down their favorite, go-to digital ad... read more →
Need intel on the best banner size? Coming right up! At Choozle, we think the saying "size matters" is especially true re: digital advertising creative assets, and we pulled... read more →
One2One Targeting is an integrated agency which creates and invests on behalf of their clients. Taking a holistic approach that includes a broad spectrum of disciplines, they’ve partnered with the... read more →
The Thayer Media team has a saying: "The thought counts." And it's that motto that drives them to help their clients communicate effectively and efficiently with clients. By bringing programmatic... read more →
Getting your programmatic campaign up and running, although it seems like a lot, is really just a matter of a few steps. The most important thing to nail down first... read more →
Hack Days have become a bi-annual tradition here at Choozle. Our founders have been deliberate in building a company culture and team that inspires camaraderie. Combine that basic human desire of... read more →
Although it's one of the most common advertising pricing models, calculating your advertising campaign CPMs can still throw even the most seasoned digital marketers for a loop. We want to... read more →
Havenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs. Havenly’s platform connects clients with online interior designers to create curated... read more →
It's an exciting time for digital marketers. The quality of digital advertising—and more specifically, programmatic display ads—is on the up-and-up. While that means only good things for consumers, it can... read more →