"Why does that budget need to be that high?" "How can we prove that this strategy impacts our bottom line?" "...Where is all of this going?" Marketers get asked these... read more →
The art of campaign efficiency can be a tough one to master but is an important skill to have during any digital advertising campaign. There are two major benefits to... read more →
Marketers and advertisers can use the data generated by their campaigns to optimize throughout that campaign's life cycle. More specifically, the sites a campaign displays on can be used to... read more →