Whether you're a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: the types of targeting you can use in your digital advertising campaign. Anyone... read more →
IP targeting is a surefire way to reach your audience by location, industry and/or company, and even exclude internal teams from being served with your programmatic advertising campaigns. Learn how... read more →
How do you fit account-based marketing, or ABM, into your programmatic advertising strategy? First-party audiences are highly effective; luckily, Choozle has a few account-based targeting features that make it pretty... read more →
There are many targeting tactics available for advertisers to take advantage of in programmatic advertising. However, which are right for you? IP Targeting is an additional strategy to pursue when... read more →