This week Choozle interviewed current programmatic platform user Thayer Media to get a little more insight into why agencies are making the switch to programmatic, benefits of programmatic, and a... read more →
Marriage expert Hellen Chen recently asserted that 85% of relationships end in a break-up. Sometimes in life, you get to a point with someone or something, and you just... read more →
Brand Safety is one of the most talked about topics in the digital advertising industry - but with all the discussion and recent updates to definitions and standards, it can... read more →
Looking to prove your knowledge in your new position? Trying to win some brownie points with your manager, or gear up for that much-needed promotion? Here are five facts about... read more →
Denver, CO. - (January 10, 2016) Choozle, the world's fastest growing self-service programmatic advertising platform, announced a tripling of revenue year over year, continued innovation in its core product offering,... read more →
Creating a story with your digital marketing campaign is an important step in drawing the target customer in and making them engage to complete the goal conversion. There are many... read more →
The internet has made our lives easier than anyone ever anticipated. We can order clothes, cleaning supplies, and even groceries and have them delivered directly to our doorstep. Looking up... read more →
Lead generation refers to the process of creating an interest in a product or service by prospecting potential clients to develop the sales pipeline. It is an integral part of... read more →
Regardless of your political affiliation, it's safe to say we can all agree on one thing: This election has made its mark on the digital advertising ecosystem. The 2008 election... read more →
Real-time bidding has changed the face of online advertising, but there's still confusion around what it actually is. Here's a primer, in plain English: Everyone's talking about real-time bidding. What... read more →
Determining the goals for your digital advertising campaign is one of the most important steps in the media strategy process. The goals you decide to use for your campaign create... read more →
Tackling a digital advertising strategy can be overwhelming. Not only are there a lot of digital advertising tactics that can be used but there are multiple ways to execute your... read more →
When reading headlines about digital ad fraud, you'd have to conclude ad fraud is the F-word in Digital Advertising. But the reality? The dirty little secret is that there are... read more →
Global digital advertising is now a $200 billion industry, but while advertisers are spending more than ever before in digital, it has found that many advertisers lack the transparency and... read more →
As agencies look at self-serve digital programmatic media buying platforms, they are asking, "How many people do we need to run this programmatic platform?" Generally, it depends on the marketing... read more →