If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. And, sorry... read more →
Earlier this year, Choozle’s Leadership team embarked on a journey to gain better control of real-time expenses. The Sales team can track daily revenue, the Marketing team can look at... read more →
At first, call-center tracking for digital advertising campaigns may seem a little confusing. But when broken down, the subject becomes a little easier to understand. We know that call centers... read more →
The past few months have brought uncertainty and adversity worldwide due to the coronavirus. And while nearly all verticals are facing challenges during this time, the travel and tourism industry... read more →
User experience–one of the most important factors of a successful digital advertising campaign–should never be underestimated by marketers. We’re all tired of the static banner ads that share nothing of... read more →
When it comes to accessibility, most think about the Americans with Disabilities Act (ADA). This law requires businesses to provide reasonable access and accommodation for disabled customers, eliminating discrimination surrounding... read more →
The 2020 holiday shopping season will look different compared to years past. However, it's going to be more critical than ever for people to come together and share gifts with... read more →
Expand your search strategy to display advertising with search retargeting (also known as search targeting) through specialized data partners, including Cross Pixel, Datonics, and others. This audience-based targeting approach enables... read more →
Online gaming is one of the fastest-growing industries today. Especially now, with everyone inside–a study from Neilsen found that video-gaming is currently at an all-time high. As the number of... read more →
As the display ad buying landscape continues to evolve, it also continues to grow–eMarketer estimates that by 2021 almost 88 percent of all US digital display ad dollars will transact... read more →
As marketers ourselves, we’ve been keeping an eye on the status of the third-party cookie. Over the last several months, more web browsers, like Google, Firefox, and Safari, have announced... read more →
Grab your pencils, notebooks, and Ti-84 calculators. The 2020 back-to-school season has begun. Before you get too excited, marketers should expect some changes. Like many other aspects of our lives,... read more →
Conventional wisdom would have us, as digital marketers, believe that above-the-fold inventory is the most valuable landscape for ad placements. But is it really? In this post, we’ll take... read more →
With the ability to upload first-party data, optimize campaigns in real-time, and reduce wasted ad spend, it's not hard to see why more and more marketers are taking advantage of... read more →
Back in 2018, I was lucky enough to attend a workshop focused on the strategic aspects of a design system. The presenter was Nathan Curtis, founder of the design/development outfit,... read more →