Despite increasing concerns, the fight against ad fraud in digital advertising is seeing an upturn. Imagine you bought a billboard on a busy highway, under the impression that it would... read more →
With today being the first day of spring (you aren't fooling us, groundhog,) we've got cleaning up and cleaning out on the brain. We're not only refreshing our closets, minds,... read more →
Q1 is no joke. During this time of new ideas, changes, and general winter emotions, it can be a little too easy to lose motivation. That's why we (somewhat selfishly)... read more →
Last year was filled to the brim with big goals, improvements, additions and - of course - tons of fun. 2017 yielded several key milestones for Choozle, anchored by 120%... read more →
A custom audience is created from first-party, third-party or retargeting profiles that can be blended, saved and used in a campaign. Technically, all of your audiences will be custom. Our... read more →
Programmatic is like pizza: the toppings you use can make it or break it. Will the ingredients of your strategy and tactics bake up the best pie? Or will the... read more →
Today there is a push for brands to be neutral in the audience they target and the message they portray in their digital advertising campaigns. A brand that runs an... read more →
Gender stereotyping in advertisements is a common tactic used for many brands and products to portray their target audience. Whether it's the strong, luxurious shampoo that only features women with... read more →
Digital advertising is experiencing a shift towards a multiscreen world, and despite increasingly available opportunities, user experience tends to be overlooked by brands and their agencies. To better understand this... read more →