Getting your first programmatic advertising campaign off the ground can seem like a complicated process, but in reality, it’s really all about sticking to the ABCs: Audience, Budget, Creative. Leverage... read more →
IP targeting is a surefire way to reach your audience by location, industry and/or company, and even exclude internal teams from being served with your programmatic advertising campaigns. Learn how... read more →
Display advertising creative as we know it today had a very humble beginning. The first banner ad, AT&T's "You Will" campaign, was displayed on Wired Magazine in 1994. Don't even get us... read more →
The Choozle Campaign Dashboard is your go-to resource for many things within the Choozle platform. Inside of the Choozle Campaign Dashboard, digital marketers can understand the core metrics of a... read more →
Judging by the rainy days and chirping birds, spring is upon us (which also means Q2 is in full effect). Your goals, KPIs, and differentiators are already set for the... read more →
In order to achieve an impressive ROI, digital marketers and advertisers must focus their efforts on data-driven campaigns that are sure to reach their target audience. Luckily, the ability to... read more →
When you have several clients, and you're running digital advertising campaigns for all of them simultaneously (not to mention with completely different goals), it can be easy to get caught... read more →
The programmatic advertising supply chain works it's way through the online landscape almost instantaneously — finding, bidding on and serving an ad to a user in under 200 milliseconds, AKA,... read more →
Knowing and understanding the differences between paid search and paid display is an essential part of running successful campaigns across the board. This webinar defines both paid search & paid... read more →
Despite increasing concerns, the fight against ad fraud in digital advertising is seeing an upturn. Imagine you bought a billboard on a busy highway, under the impression that it would... read more →
How do you fit account-based marketing, or ABM, into your programmatic advertising strategy? First-party audiences are highly effective; luckily, Choozle has a few account-based targeting features that make it pretty... read more →
With today being the first day of spring (you aren't fooling us, groundhog,) we've got cleaning up and cleaning out on the brain. We're not only refreshing our closets, minds,... read more →
It’s a pretty good feeling to see your impressions count go up, and up, and up again! That means more and more people are being exposed to your brand. What... read more →
As a marketer, I write a lot. Therefore, I read a lot about how to be a good writer. Sound familiar? You’re probably used to scouring several different knowledge bases... read more →
Q1 is no joke. During this time of new ideas, changes, and general winter emotions, it can be a little too easy to lose motivation. That's why we (somewhat selfishly)... read more →