Last year was filled to the brim with big goals, improvements, additions and - of course - tons of fun. 2017 yielded several key milestones for Choozle, anchored by 120%... read more →
What is a third-party data? How is third-party data used in digital advertising campaigns? We took it back to the basics in our webinar by covering what exactly the term... read more →
A custom audience is created from first-party, third-party or retargeting profiles that can be blended, saved and used in a campaign. Technically, all of your audiences will be custom. Our... read more →
We all have those things we look back on and think, "I wish I would have known what I know now before I did that." As we reflect on our year... read more →
Programmatic is like pizza: the toppings you use can make it or break it. Will the ingredients of your strategy and tactics bake up the best pie? Or will the... read more →
Today there is a push for brands to be neutral in the audience they target and the message they portray in their digital advertising campaigns. A brand that runs an... read more →
Gender stereotyping in advertisements is a common tactic used for many brands and products to portray their target audience. Whether it's the strong, luxurious shampoo that only features women with... read more →
Digital advertising is experiencing a shift towards a multiscreen world, and despite increasingly available opportunities, user experience tends to be overlooked by brands and their agencies. To better understand this... read more →
Marriage expert Hellen Chen recently asserted that 85% of relationships end in a break-up. Sometimes in life, you get to a point with someone or something, and you just... read more →
Brand Safety is one of the most talked about topics in the digital advertising industry - but with all the discussion and recent updates to definitions and standards, it can... read more →
The internet has made our lives easier than anyone ever anticipated. We can order clothes, cleaning supplies, and even groceries and have them delivered directly to our doorstep. Looking up... read more →
In retargeting for digital advertising campaigns, as in life, timing is everything. One major factor that makes retargeting so successful is addressing recency. Meaning, the time between user intent and... read more →
As the holidays quickly approach, it's the perfect time to take advantage of all the people browsing and shopping online. After all, there's no better time to increase your return... read more →
Your advertising campaign strategy with Choozle depends heavily on your advertising or marketing goals. Choozle can help you design your campaign to help you succeed in reaching those objectives. As... read more →
Contextual targeting is another strategy to add to your digital advertising campaigns. But what is contextual targeting?, What are the considerations for contextual targeting in Choozle?, What campaign objectives would... read more →