Choozle Upfront

Where is the money going? Digital advertising transparency

Global digital advertising is now a $200 billion industry, but while advertisers are spending more than ever before in digital,... read more →

• September 7, 2016
• Choozle
• Education

Roles for self-serve digital media buying

As agencies look at self-serve digital programmatic media buying platforms, they are asking, "How many people do we need to... read more →

• August 22, 2016
• Choozle
• Education

Feel like an Olympian: How to overcome programmatic hurdles

The 2016 Summer Olympics are in full swing in Rio and bystanders cannot help but feel the competitive spirit in... read more →

• August 15, 2016
• Choozle
• Education

Programmatic and ad blocking

Ad blocking has been a point of concern across the digital landscape for a long time. With any concern, it... read more →

• June 27, 2016
• Choozle
• Education

Campaign tracking: How does tag management work?

Developing a marketing strategy takes time and various rounds of testing different tactics. It is also very important to gather... read more →

• May 16, 2016
• Choozle
• Education

Category & site lists targeting

Choozle's self-service platform is strategically designed to put you in the driver's seat of your advertising campaigns. Not only... read more →

• March 18, 2016
• Choozle
• Education

Programmatic targeting tactics: IP targeting

There are many targeting tactics available for advertisers to take advantage of in programmatic advertising. However, which are right for... read more →

• March 1, 2016
• Choozle
• Education

Agencies + programmatic = success

The Ad Tech ecosystem is constantly evolving and continuing to be a highly competitive environment. While major agencies have... read more →

• February 26, 2016
• Choozle
• Education

The recency bump: Why timing for retargeting is important in digital

In retargeting for digital advertising campaigns, as in life, timing is everything. One major factor that makes retargeting so successful... read more →

• January 3, 2016
• Choozle
• Strategy

Search & display advertising: A perfect pair

The digital and online advertising remains the fastest growing medium for advertising globally and is expected to surpass traditional television... read more →

• December 20, 2015
• Choozle
• Education

First, second, and third-party data: How are they different?

The center of any programmatic advertising campaign is data, and what data you're using the help to maximize your reach... read more →

• December 7, 2015
• Choozle
• Education

Reach holiday shoppers everywhere with cross-device targeting

As the holidays quickly approach, it's the perfect time to take advantage of all the people browsing and shopping online.... read more →

• November 20, 2015
• Choozle
• Strategy

Saying goodbye to the pay-per click bidding model with programmatic

Pay-per-click (PPC), quite a concept. I remember "buying traffic" for my clients way back in '98 when few companies had... read more →

• November 17, 2015
• Choozle
• Education

Five tips for adopting programmatic at agencies

Programmatic may be a complex landscape to navigate, but the reality is that it's a necessary component of digital advertising.... read more →

• November 9, 2015
• Choozle
• Education

How to use segmentation in retargeting campaigns

Retargeting should be a core strategy for any digital advertising campaign. But what is the key to the success of... read more →

• October 20, 2015
• Choozle
• Education, How-to