The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience for targeting.... read more →
The boom of direct-to-consumer brands over the past few years marks a shift in the way products are sold. This shift is not only disrupting established industries and causing a... read more →
We are entering a new digital advertising era where data will be more important than the creative message that drives the consumer. A few years ago, the main job of a... read more →
"Why does that budget need to be that high?" "How can we prove that this strategy impacts our bottom line?" "...Where is all of this going?" Marketers get asked these... read more →
Have you ever wondered what strategies to utilize within Choozle to maximize your use of data? In this webinar, we'll discuss how to digest the volume of data in our... read more →
We've all said something along the lines of, "They're listening!", when we see an ad that sells us something we were just talking about. It's no surprise to anyone that... read more →
Megan Sullivan-Jenks, Director of Marketing at Choozle: In simple terms, what is GDPR? Jeffrey Finch, Chief Product Officer & co-founder at Choozle: It's essentially an online privacy Bill of Rights... read more →
GDPR is rocking the ad tech world. Starting on May 25th, 2018, the General Data Protection Regulation (GDPR) will be enforced. Put plainly, companies will be required by law to... read more →
In light of the latest news in the Facebook data conversation: the eventual removal of third-party data targeting from the social media platform's advertising offerings, we wanted to take a... read more →
What is a third-party data? How is third-party data used in digital advertising campaigns? We took it back to the basics in our webinar by covering what exactly the term... read more →