Digital advertising has become an essential tool for businesses looking to engage audiences and drive outcomes. The constant introduction of new technologies makes it more accessible than ever to design... read more →
One of the worst headaches marketers face is managing tags, conversion pixels, and landing page segmentation. To make tag management more accessible and more beneficial in the long run, the... read more →
What is viewability? How is it measured? Is it the same as above-the-fold? Let's clear it all up in plain, human English. Simply put: Viewability is a metric that helps... read more →
By 2019, 83.6 percent of US digital display ad dollars will transact programmatically. For what is programmatic, we define programmatic buying as the act of bidding on digital advertising inventory... read more →
Programmatic advertising offers many benefits beyond faster reporting times and real-time optimization. The total number of benefits provided by programmatic advertising is, often, what convinces marketers and advertisers to start... read more →
The holiday season is quickly approaching, and we know that it's important for marketers to be able to track every campaign’s reach and ROI. With this in mind, we’ve added... read more →
HTML5 is a type of display creative with unique variables and optimizations. In this webinar, we'll talk through HTML5 best practices common troubleshooting questions for uploading this creative within Choozle.... read more →
What is an ad server? Simply put, an ad server is a software that allows an advertiser to manage ad campaigns, view campaign statistics, and deliver ads across websites. Based off of... read more →
Automation has brought ease and a sense of simplicity to our daily lives. Programmatic advertising has brought automation to the world of media buying and digital advertising. Traditional media buying... read more →
Ad Fraud has been a continual topic of conversation in the digital advertising industry in recent years. Cases like Methbot, the biggest ad fraud to date, have only made advertisers... read more →
The internet has made our lives easier than anyone ever anticipated. We can order clothes, cleaning supplies, and even groceries and have them delivered directly to our doorstep. Looking up... read more →
As front-line digital marketers, setting up an engaging landing page for your digital marketing campaign is fundamental to the success of your overall strategy. Reaching prospective customers and getting them... read more →