The benefits of gender diversity in the workplace are many. But it's no secret the tech industry is still behind on the gender-diversity front. We're incredibly proud that Choozle,... read more →
We know, marketer. Planning a digital advertising campaign is hard. One minute, you think you're guiding your team's efforts in the right direction, but in the next, less-than-stellar results begin... read more →
In-house digital advertising solutions are key for the team at Webspec. We wanted to understand more about how they integrated programmatic advertising into their overall marketing solutions for their clients... read more →
Retargeting should be a core strategy for any digital advertising campaign. Just think about how your potential customers will browse numerous websites and other brands throughout their buying process. Retargeting... read more →
Programmatic advertising has quickly become the most popular platform for digital advertising. In fact, it is expected to grow 31% within the next year. Spend will continue to grow along... read more →
Hannah Middleton, Content Manager: To kick things off, let's start with a random, yet telling question: If you had to watch one TV show over and over again for the... read more →
Hannah Middleton, Content Manager at Choozle: To kick things off, let’s start with a random, yet telling question: If you had to watch one TV show over and over again... read more →
Jumping out of a plane, throwing the first pitch at a baseball game, or climbing all the 14ers in Colorado might be more daunting than creating a marketing budget. But,... read more →
Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only watch one movie for the rest... read more →
Social media marketing is just the tip of the iceberg for the team at Blue Wheel Media. After putting together a case study on their adoption of Choozle, we wanted... read more →
Most marketers equate keywords solely with paid search campaigns. Well, they are not mutually exclusive. Thanks to contextual keyword targeting, marketers can expand the success they've had on paid search to their... read more →
What's the single most valuable asset as a brand or company? Customers (and potential customers)! While it might be the most obvious answer, customer data (i.e., CRM data) is... read more →
Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only eat one food for the rest... read more →
CPM, eCPM, CPC—ah, too many similar-sounding acronyms! The digital advertising space is known for them, and many digital advertisers are confused by them. It might not be evident to everyone,... read more →
Megan Sullivan-Jenks, Director of Marketing, Choozle: Before we dig too deep into what’s happening, can you start by explaining the difference between first-price auctions and second-price auctions? Julie Pifer, Product... read more →