CPC, CPA, CPM–is your head spinning with all these advertising acronyms? In this post, we’ll demystify one of them: CPA, or cost-per-acquisition. (But read our ones on CPC, or cost-per-click,... read more →
Pay-per-click noun a system used to set prices for online advertisements on a search engine or other website, by which the advertiser pays a small fee to the website publisher... read more →
Whether you're new to the digital advertising space or have been a long-time user, you've probably debated over the correct metrics to use for campaign optimization and measuring success. Looking... read more →
Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. What is your must-have morning drink? Coffee, tea, smoothie? Conor... read more →
As a marketer, I'm always looking for ways to engage with people who are already in the market for the thing I'm promoting. Contextual keyword targeting, simply put, makes it... read more →
Megan Sullivan-Jenks, Director of Marketing, Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only have one tech accessory for the... read more →
SharpeVision MODERN LASIK’s promise is simple, yet powerful: to provide patients with a better LASIK experience. With locations in Austin, Chicago, and Seattle, their healthcare digital marketing strategy includes utilizing... read more →
Digital marketing optimization is a sometimes overlooked step that's actually almost as important as the campaign setup itself. Luckily, our team of experts nailed down their favorite, go-to digital ad... read more →
Need intel on the best banner size? Coming right up! At Choozle, we think the saying "size matters" is especially true re: digital advertising creative assets, and we pulled... read more →
One2One Targeting is an integrated agency which creates and invests on behalf of their clients. Taking a holistic approach that includes a broad spectrum of disciplines, they’ve partnered with the... read more →
Marketers have been collecting CRM data for years. Things like purchase history, visit history, and newsletters joined are all examples of valuable consumer characteristics, but connecting the dots—turning CRM data... read more →
The adoption of programmatic for brands has grown over the years as more brands learn the value of programmatic advertising. We sat down with Mackenzie Leahy, Senior Acquisition Marketing Manager... read more →
The Thayer Media team has a saying: "The thought counts." And it's that motto that drives them to help their clients communicate effectively and efficiently with clients. By bringing programmatic... read more →
The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience for targeting.... read more →
Campaign optimization is the cornerstone of a successful digital advertising campaign. However, there are many factors that go into campaign optimization. We sat down the members of our Client... read more →