Let's face it: Being an in-house marketer isn't always sunshine and rainbows—especially when it comes to budgets, overarching strategies, and brand consistency through it all. You can prove your worth... read more →
Megan Sullivan-Jenks, Director of Marketing, Choozle: It seems like holiday marketing strategies always get pushed to the last minute—especially since time is such a precious resource in Q4. Why is it... read more →
When a user comes to your website, you want them to do something. This can be as simple as signing up for an email list, to something a little more... read more →
We've said it before and we'll say it again—we're no strangers to the fact that the digital advertising industry is infamous for its complicated terms. Sure, there's a bit of... read more →
Throw on your best lumberjack look and get ready to play your axes off while having a tree-mendous time at Choozle's Third Annual Playing It Forward. Channel your inner flannel... read more →
Marketers monitor ROI more closely during the holiday season than any other point of the year. We've compiled the digital advertising tactics that can drive the greatest impact on the... read more →
Megan Sullivan-Jenks, Director of Marketing, Choozle: Let’s start with the basics. In a nutshell, what are organic marketing channels and how do they work? Chuck Aikens, Founder, Volume Nine: Organic channels... read more →
Programmatic advertising offers many benefits beyond faster reporting times and real-time optimization. The total number of benefits provided by programmatic advertising is, often, what convinces marketers and advertisers to start... read more →
The holiday season is upon us and we know that every hour matters for marketers during this busy season. We've aggregated our best recommendations for setting up an effective holiday... read more →
Megan Sullivan-Jenks, Director of Marketing at Choozle: We have a lot to cover, so let's get right to it. What marketing strategies does Choozle use for its display campaigns? Simon Koscielski, Marketing... read more →
Choozle is a business just like any other, and our B2B marketing and digital advertising strategies reflect that. As part of a larger, more well-rounded marketing plan, the team at... read more →
How do in stream and in banner video ads stack up against each other, what are the differences, and how can you better serve your target consumer with engaging video advertising?... read more →
Digital advertising creative is a key aspect of any campaign, drawing the audience to engage with your overall campaign goals. However, there comes a point when a user is tired... read more →
In an era of seemingly endless drama surrounding data targeting, many would think that the easiest route would be to avoid it altogether. After all, campaign efficiency certainly doesn't point back... read more →
For campaign optimizations, you know the drill: Upload assets at least 72 hours prior to launch, wait 5-7 days to make optimizations, check in periodically... but is it different when... read more →