The programmatic advertising supply chain works it's way through the online landscape almost instantaneously — finding, bidding on and serving an ad to a user in under 200 milliseconds, AKA,... read more →
Knowing and understanding the differences between paid search and paid display is an essential part of running successful campaigns across the board. This webinar defines both paid search & paid... read more →
Megan Sullivan-Jenks, Director of Marketing at Choozle: In simple terms, what is GDPR? Jeffrey Finch, Chief Product Officer & co-founder at Choozle: It's essentially an online privacy Bill of Rights... read more →
GDPR is rocking the ad tech world. Starting on May 25th, 2018, the General Data Protection Regulation (GDPR) will be enforced. Put plainly, companies will be required by law to... read more →
When you have a team this awesome, you can’t keep an entire blog to yourself. That’s why we’re starting choozlechat, a series of blog posts with contributions from Choozle thought-leaders... read more →
In light of the latest news in the Facebook data conversation: the eventual removal of third-party data targeting from the social media platform's advertising offerings, we wanted to take a... read more →
Despite increasing concerns, the fight against ad fraud in digital advertising is seeing an upturn. Imagine you bought a billboard on a busy highway, under the impression that it would... read more →
How do you fit account-based marketing, or ABM, into your programmatic advertising strategy? First-party audiences are highly effective; luckily, Choozle has a few account-based targeting features that make it pretty... read more →
With today being the first day of spring (you aren't fooling us, groundhog,) we've got cleaning up and cleaning out on the brain. We're not only refreshing our closets, minds,... read more →
What is a tag management system? Before we get into it, really quickly, let’s all just admit that the ad ecosystem is overflowing with complicated terms, processes, and buzzwords. Our... read more →
It’s a pretty good feeling to see your impressions count go up, and up, and up again! That means more and more people are being exposed to your brand. What... read more →
As a marketer, I write a lot. Therefore, I read a lot about how to be a good writer. Sound familiar? You’re probably used to scouring several different knowledge bases... read more →
When you have a team this awesome, you can’t keep an entire blog to yourself. That’s why we’re starting choozlechat, a series of blog posts with contributions from Choozle thought-leaders... read more →
Where would we be without data? As marketers and advertisers, we have a love/hate relationship with numbers in digital marketing. Hate gathering them, but love giving ourselves a pat on... read more →
Q1 is no joke. During this time of new ideas, changes, and general winter emotions, it can be a little too easy to lose motivation. That's why we (somewhat selfishly)... read more →