End of the year campaigns are quickly approaching, and we know that it is important for marketers to be able to track every campaign’s reach and return on investment. With... read more →
Megan Sullivan-Jenks, Director of Marketing at Choozle: What are the main purposes of political advertising campaigns? Sam Rutzick, Account Strategist at Choozle: Political campaigns exist for two main purposes: To... read more →
Global digital advertising —specifically, programmatic—ad spend is expected to reach $46 billion worldwide this year. With programmatic on the rise internationally and the GDPR going into effect, advertisers will benefit... read more →
The holiday season is quickly approaching, and we know that it's important for marketers to be able to track every campaign’s reach and ROI. With this in mind, we’ve added... read more →
Have you ever wondered what strategies to utilize within Choozle to maximize your use of data? In this webinar, we'll discuss how to digest the volume of data in our... read more →
Hannah Middleton, Content Manager at Choozle: What's your favorite part of being the Director of Marketing, and growing the Marketing team at Choozle? Megan Sullivan-Jenks, Director of Marketing and Communications at... read more →
Choozle is a company just like any other. We have teammates to prove ROI to, colleagues across teams to explain processes to, and customers to do our best for. We... read more →
If you're considering bringing programmatic advertising in-house or exploring other options for your digital advertising software, this infographic breaks down cost and time spent on Choozle versus building and... read more →
If you're in the digital marketing and advertising space you have probably heard the word 'AD TAG' thrown around. (We're guilty of it.) But what does it mean and how... read more →
In an effort to encourage learning and engaging in different skills outside of our day-to-day, the Choozle team implemented weekly lightning talks. The results? An engaged and curious team, eager... read more →
When you have a team this awesome, you can’t keep an entire blog to yourself. That’s why we’re starting choozlechat, a series of blog posts with contributions from Choozle thought-leaders... read more →
We'd all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for... read more →
Getting your first programmatic advertising campaign off the ground can seem like a complicated process, but in reality, it’s really all about sticking to the ABCs: Audience, Budget, Creative. Leverage... read more →
Ads have been sold and bought since the mid-1700s when the first ad placements were made to recruit soldiers for armed services. Over the next 200 years, an evolution occurred... read more →
We've all said something along the lines of, "They're listening!", when we see an ad that sells us something we were just talking about. It's no surprise to anyone that... read more →