Where would we be without data? As marketers and advertisers, we have a love/hate relationship with numbers in digital marketing. Hate gathering them, but love giving ourselves a pat on... read more →
Last year was filled to the brim with big goals, improvements, additions and - of course - tons of fun. 2017 yielded several key milestones for Choozle, anchored by 120%... read more →
When you have a team this awesome, you can't keep an entire blog to yourself. That's why we're starting choozlechat, a series of blog posts with contributions from Choozle thought-leaders... read more →
What is a third-party data? How is third-party data used in digital advertising campaigns? We took it back to the basics in our webinar by covering what exactly the term... read more →
What is an ad server? Simply put, an ad server is a software that allows an advertiser to manage ad campaigns, view campaign statistics, and deliver ads across websites. Based off of... read more →
Comparing the data you find in Choozle Analytics to the data in Google Analytics (GA) is a lot like comparing apples to oranges. Even data across Google products (for instance,... read more →
2017 was a big year for tech and digital marketing as a whole. Programmatic turned 10 years old, and not without celebration - according to Marketing Dive, by the end... read more →
A custom audience is created from first-party, third-party or retargeting profiles that can be blended, saved and used in a campaign. Technically, all of your audiences will be custom. Our... read more →
We all have those things we look back on and think, "I wish I would have known what I know now before I did that." As we reflect on our year... read more →
With all the stereotyping in society today, should the ad industry be held responsible for breaking gender stereotypes in their advertisements? Opinions are mixed on whether they should or not.... read more →
2018 will be here before we know it, and along with it, a whole new set of marketing and advertising trends to follow. We know what you're thinking, "how can... read more →
The purchasing behaviors of consumers based on gender stereotypes are mixed based on the results from our recent Gender Stereotypes Survey. There is a notable segment of consumers that will... read more →
Does something as simple as the font and color treatment of an advertisement impact consumer's perception of it? Yes, but not in the way one might expect. With only ad... read more →
Today there is a push for brands to be neutral in the audience they target and the message they portray in their digital advertising campaigns. A brand that runs an... read more →
Gender stereotyping in advertisements is a common tactic used for many brands and products to portray their target audience. Whether it's the strong, luxurious shampoo that only features women with... read more →