Today, the most common form of digital advertising is a hybrid of open exchange and private marketplaces. As the demand for more control, better ad quality, and improved brand safety... read more →
Over 48 million homes will shift from linear TV to only connected TV (CTV) by 2021, according to eMarketer. As CTV has gained momentum with consumers, advertisers have invested accordingly.... read more →
With rising concerns over data privacy, data collection, data storage, and looming industry changes, marketers are looking at how they can adequately use first-party data from their clients and brands... read more →
Marketers have plenty of opportunities to scale in the health and wellness industry. Especially now, as health is at the forefront of everyone’s mind. Look to this guide, inspired by... read more →
With people spending nearly 20 minutes of every online hour in email, this massive logged-in media channel is an essential addition to any digital media strategy. With such adoption by... read more →
Follow these demand generation best practices to create a well-oiled lead process, align your team, and achieve your sales goals. There are different skills and tactics salespeople utilize to be... read more →
Programmatic advertising is ever-growing, taking more of the multi-billion dollar display advertising pie each year. According to eMarketer, 82.5 percent of all US digital display ads will be bought via automated... read more →
Most marketers use at least one form of location-based targeting in their digital advertising campaigns. Geoframing, which allows you to target individuals from locations or events, takes hyper-specific location data... read more →
We’re at a changing point in digital advertising history. As digital advertising has continually grown and evolved, a few things have been forgotten—the most important being trust. With the introduction... read more →
If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. And, sorry... read more →
Earlier this year, Choozle’s Leadership team embarked on a journey to gain better control of real-time expenses. The Sales team can track daily revenue, the Marketing team can look at... read more →
At first, call-center tracking for digital advertising campaigns may seem a little confusing. But when broken down, the subject becomes a little easier to understand. We know that call centers... read more →
The past few months have brought uncertainty and adversity worldwide due to the coronavirus. And while nearly all verticals are facing challenges during this time, the travel and tourism industry... read more →
The first television advertisement was executed in July of 1941 during a break in a Major League Baseball game between the Brooklyn Dodgers and the Philadelphia Phillies on WNBT (later... read more →
User experience–one of the most important factors of a successful digital advertising campaign–should never be underestimated by marketers. We’re all tired of the static banner ads that share nothing of... read more →