Your digital advertising campaign is all set (and running well!), but after a couple of weeks, you start to see a downturn in overall performance. Or maybe you just aren’t... read more →
The last year may have brought a lot of uncertainty, but it also brought new ways of doing things and new opportunities. The coronavirus pandemic that hit in March... read more →
If you’ve turned on a television, visited a website, or watched a video over the last couple of weeks, you’ve probably noticed a steady stream of political ads. And, sorry... read more →
Hannah Middleton, Content Manager at Choozle: To kick things off, let’s start with a random, yet telling question: If you had to watch one TV show over and over again... read more →
SharpeVision MODERN LASIK’s promise is simple, yet powerful: to provide patients with a better LASIK experience. With locations in Austin, Chicago, and Seattle, their healthcare digital marketing strategy includes utilizing... read more →
Digital marketing optimization is a sometimes overlooked step that's actually almost as important as the campaign setup itself. Luckily, our team of experts nailed down their favorite, go-to digital ad... read more →
Need intel on the best banner size? Coming right up! At Choozle, we think the saying "size matters" is especially true re: digital advertising creative assets, and we pulled... read more →
One2One Targeting is an integrated agency which creates and invests on behalf of their clients. Taking a holistic approach that includes a broad spectrum of disciplines, they’ve partnered with the... read more →
The adoption of programmatic for brands has grown over the years as more brands learn the value of programmatic advertising. We sat down with Mackenzie Leahy, Senior Acquisition Marketing Manager... read more →
The Thayer Media team has a saying: "The thought counts." And it's that motto that drives them to help their clients communicate effectively and efficiently with clients. By bringing programmatic... read more →
Getting your programmatic campaign up and running, although it seems like a lot, is really just a matter of a few steps. The most important thing to nail down first... read more →
When it comes to CPMs, quantity does not always equal quality. Now, don't get us wrong. The value behind selling a ton of impressions for a low, low price makes... read more →
Hack Days have become a bi-annual tradition here at Choozle. Our founders have been deliberate in building a company culture and team that inspires camaraderie. Combine that basic human desire of... read more →
The boom of direct-to-consumer brands over the past few years marks a shift in the way products are sold. This shift is not only disrupting established industries and causing a... read more →
Although it's one of the most common advertising pricing models, calculating your advertising campaign CPMs can still throw even the most seasoned digital marketers for a loop. We want to... read more →