End of the year campaigns are quickly approaching, and we know that it is important for marketers to be able to track every campaign’s reach and return on investment. With... read more →
Download our infographic now! For many things in life, and especially in digital advertising strategies, the right message needs to reach the right person, in the right place, at the... read more →
Global digital advertising —specifically, programmatic—ad spend is expected to reach $46 billion worldwide this year. With programmatic on the rise internationally and the GDPR going into effect, advertisers will benefit... read more →
Have you ever wondered what strategies to utilize within Choozle to maximize your use of data? In this webinar, we'll discuss how to digest the volume of data in our... read more →
Marketers are busy. It's impossible to stay on top of every trend and best practice in digital marketing, advertising, social media, SEO, PR, etc., so it only makes sense to... read more →
Getting a new digital advertising campaign off the ground, whether it's your first or 31st, is a process. Designing new ads and landing pages, building new audiences, trying out new... read more →
HTML5 is a type of display creative with unique variables and optimizations. In this webinar, we'll talk through HTML5 best practices common troubleshooting questions for uploading this creative within Choozle.... read more →
If you're considering bringing programmatic advertising in-house or exploring other options for your digital advertising software, this infographic breaks down cost and time spent on Choozle versus building and... read more →
If you're in the digital marketing and advertising space you have probably heard the word 'AD TAG' thrown around. (We're guilty of it.) But what does it mean and how... read more →
In an effort to encourage learning and engaging in different skills outside of our day-to-day, the Choozle team implemented weekly lightning talks. The results? An engaged and curious team, eager... read more →
Advertisers are armed with massive amounts of CRM, online, and offline data. It’s our mission to guide them in finding highly valuable audiences to achieve positive outcomes within their digital... read more →
In the age of modern digital advertising, data is king. Marketers aiming to maximize return on investment from their digital advertising efforts must analyze and implement a variety of best... read more →
We'd all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for... read more →
The targeting tactics used in digital advertising strategies can range from basic demographics to detailed personas. Because of this, the targeting portion of creating programmatic ad campaigns can seem daunting... read more →
We’ve hit the mid-year mark for 2018, and a lot has already happened in the ad tech space: Google Ad Blocker, GDPR, net neutrality, and much more. These looming events... read more →