2023 has been an economic wild ride for almost every industry. The Fed continued to increase interest rates, Russia and Ukraine are still at war, and banking has been full... read more →
Ads have been sold and bought since the mid-1700s when the first ad placements were made to recruit soldiers for armed services. Over the next 200 years, an evolution occurred... read more →
The holiday season is upon us! With 71 days until Thanksgiving, 89 days until the start of Hannukah, 101 days until Christmas, 103 days until Kwanzaa, and many other holidays... read more →
There are many tactics and strategies that an advertiser can choose to use during the duration of their campaign. However, not all of those tactics may be the right one... read more →
The art of campaign efficiency can be a tough one to master but is an important skill to have during any digital advertising campaign. There are two major benefits to... read more →
We know that campaign efficiency can lead to an overall better performance. Additionally, we are aware of the different aspects that come in to play when running an efficient campaign... read more →
What is campaign efficiency? In digital advertising, campaign efficiency often points to reaching the target audience in the right place, at right time, with the right message, and for the... read more →
Marketers and advertisers can use the data generated by their campaigns to optimize throughout that campaign's life cycle. More specifically, the sites a campaign displays on can be used to... read more →