digital advertising Archives

Amplifying Back-to-School Strategies with Retail Media

Back-to-school season ranks among the most critical shopping events of the year, particularly for retailers offering education-related products, clothing, electronics, and more. According to the National Retail Federation, back-to-school spending... read more →

June 12, 2024
Choozle
Education

Maintaining an Effective Digital Advertising Presence During Economic Uncertainty

2023 has been an economic wild ride for almost every industry. The Fed continued to increase interest rates, Russia and Ukraine are still at war, and banking has been full... read more →

Why create a digital advertising campaign around holidays & events?

Creating campaigns around holidays and end-of-year events allows you to not only reach you’re desired audience with a relatable advertisement but also presents the opportunity for a creative refresh across... read more →

September 8, 2021
Choozle
Education

Benefits of tag management for digital advertising campaigns

One of the worst headaches marketers face is managing tags, conversion pixels, and landing page segmentation. To make tag management more accessible and more beneficial in the long run, the... read more →

August 19, 2021
Choozle
Education

5 benefits of programmatic advertising

Programmatic advertising offers many benefits beyond faster reporting times and real-time optimization. The total number of benefits provided by programmatic advertising is, often, what convinces marketers and advertisers to start... read more →

November 27, 2018
Choozle
Education

Choozlechat Choozle Marketing Strategies Simon Koscielski

choozlechat: Choozle’s marketing strategies with Simon Koscielski

Megan Sullivan-Jenks, Director of Marketing at Choozle: We have a lot to cover, so let's get right to it. What marketing strategies does Choozle use for its display campaigns? Simon Koscielski, Marketing... read more →

Buckle up for campaign takeoff!

Getting a new digital advertising campaign off the ground, whether it's your first or 31st, is a process. Designing new ads and landing pages, building new audiences, trying out new... read more →

August 21, 2018
Choozle
Downloads, Strategy

HTML5 best practices & troubleshooting webinar

HTML5 troubleshooting and best practices

HTML5 is a type of display creative with unique variables and optimizations. In this webinar, we'll talk through HTML5 best practices common troubleshooting questions for uploading this creative within Choozle.... read more →

August 15, 2018
Choozle
Strategy, Webinars

Choozlechat: Growing a marketing team with Megan Sullivan-Jenks

Hannah Middleton, Content Manager at Choozle: What's your favorite part of being the Director of Marketing, and growing the Marketing team at Choozle? Megan Sullivan-Jenks, Director of Marketing and Communications at... read more →

Choozle vs. Full Tech Stack Featured Image

Display advertising software comparison: Choozle vs build-your-own

If you're considering bringing programmatic advertising in-house or exploring other options for your digital advertising software, this infographic breaks down cost and time spent on Choozle versus building and... read more →

August 7, 2018
Choozle
Downloads, Education

The psychology of advertising

Ads have been sold and bought since the mid-1700s when the first ad placements were made to recruit soldiers for armed services. Over the next 200 years, an evolution occurred... read more →

July 3, 2018
Choozle
Education

choozlechat: Ad fraud with Kendra Rizzo and Hunter Phillips

When you have a team this awesome, you can’t keep an entire blog to yourself. That’s why we’re starting choozlechat, a series of blog posts with contributions from Choozle thought-leaders... read more →

2017 year in review

Last year was filled to the brim with big goals, improvements, additions and - of course - tons of fun. 2017 yielded several key milestones for Choozle, anchored by 120%... read more →

January 23, 2018
Choozle
Choozle team, Company, Downloads, Education

choozlechat: Campaign strategy with Julie Stone

When you have a team this awesome, you can't keep an entire blog to yourself. That's why we're starting choozlechat, a series of blog posts with contributions from Choozle thought-leaders... read more →

Lessons learned: Digital advertising edition

We all have those things we look back on and think, "I wish I would have known what I know now before I did that." As we reflect on our year... read more →

December 5, 2017
Choozle
Education, Strategy

Recent Posts