Whether you're a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: the types of targeting you can use in your digital advertising campaign. Anyone... read more →
Choozle’s Contextual Keyword Library makes the process of showing your ads on keyword-specific websites more flexible and more accessible than ever. Upload or edit your existing keyword lists, search for... read more →
Cross-device tracking is one of the most valuable tactics available to marketers today—and for a good reason. Eighty-four percent of U.S. households own at least one smartphone, and 80 percent... read more →
Getting your programmatic campaign up and running, although it seems like a lot, is really just a matter of a few steps. The most important thing to nail down first... read more →
Have you ever walked into a Whole Foods and been served with an ad with a special offer or product feature at Whole Foods? On the flip side, how about... read more →
When it comes to CPMs, quantity does not always equal quality. Now, don't get us wrong. The value behind selling a ton of impressions for a low, low price makes... read more →
Choozle is a business just like any other, and our B2B marketing and digital advertising strategies reflect that. As part of a larger, more well-rounded marketing plan, the team at... read more →
We know that, as a marketer, you're tasked with improving the reach and performance of your digital advertising campaigns on a constant basis. With this in mind, we’ve built a... read more →
We'd all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for... read more →
The targeting tactics used in digital advertising strategies can range from basic demographics to detailed personas. Because of this, the targeting portion of creating programmatic ad campaigns can seem daunting... read more →
IP targeting is a surefire way to reach your audience by location, industry and/or company, and even exclude internal teams from being served with your programmatic advertising campaigns. Learn how... read more →
There are many targeting tactics available for advertisers to take advantage of in programmatic advertising. However, which are right for you? IP Targeting is an additional strategy to pursue when... read more →
Contextual targeting is another strategy to add to your digital advertising campaigns. But what is contextual targeting?, What are the considerations for contextual targeting in Choozle?, What campaign objectives would... read more →