Simply put: Real time bidding, or RTB, is the automated buying and selling of digital media. Mimicking a stock exchange, RTB uses computer algorithms to automatically buy and sell digital... read more →
Digital marketing for travel is transforming the tourism industry. And really, it's no surprise. With online marketing, travel deals and offers are more readily available across the internet and can... read more →
Getting your programmatic campaign up and running, although it seems like a lot, is really just a matter of a few steps. The most important thing to nail down first... read more →
CPM, CPC, CPA, WTF? Acronyms, am I right? I've said it before and I'll say it again—the ad tech industry is infamous for its buzzwords and acronyms like CPM, CPC,... read more →
Nowadays, digital advertising platforms are a dime a dozen which can, unfortunately, make choosing the right programmatic vendor more of a headache than a breeze. Luckily, there are a few... read more →
What makes an effective ad? What are some digital ad examples? To start, consider your campaign goals. What action(s) do you want consumers to take? How do you want... read more →
Megan Sullivan-Jenks, Director of Marketing at Choozle: We sometimes like to kick these off by asking the most important questions first. If you could only watch one movie for the... read more →
Have you ever walked into a Whole Foods and been served with an ad with a special offer or product feature at Whole Foods? On the flip side, how about... read more →
Just a mere half-year ago, Apple introduced the long-awaited Screen Time tools we all know and love today to promote a lower average time spent online. They're pretty much what... read more →
When it comes to CPMs, quantity does not always equal quality. Now, don't get us wrong. The value behind selling a ton of impressions for a low, low price makes... read more →
Digital marketing for financial services is rapidly evolving. And financial services companies are upping their investment in online advertising. From competitive strategies to actionable insights, look to our best... read more →
Hack Days have become a bi-annual tradition here at Choozle. Our founders have been deliberate in building a company culture and team that inspires camaraderie. Combine that basic human desire of... read more →
As marketers, our job boils down to two key elements: telling a great story and reporting data. Often we mix those elements to discuss the effectiveness of our digital advertising... read more →
What's it like, working at Choozle? Being a part of a Top Workplaces award-winning company has its upsides, including all the hard work that comes along with it. As... read more →
At Choozle, our Top Workplace-worthy culture didn’t happen overnight. It started with a strong foundation—namely, leaders who had a clear idea of putting people first. As we grow, though, we've... read more →