Today there is a push for brands to be neutral in the audience they target and the message they portray in their digital advertising campaigns. A brand that runs an... read more →
Gender stereotyping in advertisements is a common tactic used for many brands and products to portray their target audience. Whether it's the strong, luxurious shampoo that only features women with... read more →
The holiday season is upon us! With 71 days until Thanksgiving, 89 days until the start of Hannukah, 101 days until Christmas, 103 days until Kwanzaa, and many other holidays... read more →
There are many tactics and strategies that an advertiser can choose to use during the duration of their campaign. However, not all of those tactics may be the right one... read more →
The art of campaign efficiency can be a tough one to master but is an important skill to have during any digital advertising campaign. There are two major benefits to... read more →
Inc. Magazine recently ranked Choozle No. 113 on its 36th annual Inc. 500, an exclusive ranking of the nation's fastest-growing private companies. The list representatives some of the best and... read more →
We know that campaign efficiency can lead to an overall better performance. Additionally, we are aware of the different aspects that come in to play when running an efficient campaign... read more →
Automation has brought ease and a sense of simplicity to our daily lives. Programmatic advertising has brought automation to the world of media buying and digital advertising. Traditional media buying... read more →
We are now halfway through 2017 and wanted to share all the progress we've made in the past seven months. Take a look at our company growth, award news, and... read more →
What is campaign efficiency? In digital advertising, campaign efficiency often points to reaching the target audience in the right place, at right time, with the right message, and for the... read more →
With so many options to choose from, it's hard to know which programmatic advertising platform is the best choice for you. We took a side-by-side look at Choozle vs Centro... read more →
Marketers and advertisers can use the data generated by their campaigns to optimize throughout that campaign's life cycle. More specifically, the sites a campaign displays on can be used to... read more →
Digital advertising is experiencing a shift towards a multiscreen world, and despite increasingly available opportunities, user experience tends to be overlooked by brands and their agencies. To better understand this... read more →
Ad Fraud has been a continual topic of conversation in the digital advertising industry in recent years. Cases like Methbot, the biggest ad fraud to date, have only made advertisers... read more →
Programmatic TV will allow marketers and advertisers to display on television but have the specificity and targeting available through regular programmatic digital advertising. However, these targeting tactics are not nearly... read more →