The purchasing behaviors of consumers based on gender stereotypes are mixed based on the results from our recent Gender Stereotypes...
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Does something as simple as the font and color treatment of an advertisement impact consumer's perception of it? Yes, but...
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Today there is a push for brands to be neutral in the audience they target and the message they portray...
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Gender stereotyping in advertisements is a common tactic used for many brands and products to portray their target audience. Whether...
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The holiday season is upon us! With 71 days until Thanksgiving, 89 days until the start of Hannukah, 101 days...
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There are many tactics and strategies that an advertiser can choose to use during the duration of their campaign. However,...
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The art of campaign efficiency can be a tough one to master but is an important skill to have during...
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Inc. Magazine recently ranked Choozle No. 113 on its 36th annual Inc. 500, an exclusive ranking of the nation's fastest-growing...
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We know that campaign efficiency can lead to an overall better performance. Additionally, we are aware of the different aspects...
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Automation has brought ease and a sense of simplicity to our daily lives. Programmatic advertising has brought automation to the...
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We are now halfway through 2017 and wanted to share all the progress we've made in the past seven months....
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What is campaign efficiency? In digital advertising, campaign efficiency often points to reaching the target audience in the right place,...
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With so many options to choose from, it's hard to know which programmatic advertising platform is the best choice for...
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Marketers and advertisers can use the data generated by their campaigns to optimize throughout that campaign's life cycle. More specifically,...
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Digital advertising is experiencing a shift towards a multiscreen world, and despite increasingly available opportunities, user experience tends to be...
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