choozle Archives

Amplifying Back-to-School Strategies with Retail Media

Back-to-school season ranks among the most critical shopping events of the year, particularly for retailers offering education-related products, clothing, electronics, and more. According to the National Retail Federation, back-to-school spending... read more →

June 12, 2024
Choozle
Education

Taking a Full-Funnel Approach to Paid Search

When we talk about effective channels for reaching customers, the first that often comes to mind is paid search advertising. It promises to put your message right in front... read more →

The Choozle Platform: Your Programmatic Advertising Powerhouse

Welcome to Choozle. We're dedicated to revolutionizing how modern marketers approach digital advertising. Our platform is the ultimate connector, bridging the gap between marketers and the most advanced advertising technology... read more →

May 13, 2024
SarahLilly
Company, Product

Driving Results with Paid Media: 6 Key Trends for 2024

In today’s digital landscape, change isn't just happening; it's accelerating. According to Gartner's 2023 CMO Spend and Strategy Survey, 25.6% of marketing budgets are now dedicated to paid media, underscoring... read more →

April 30, 2024
Annie Wissner
Company, Education, How-to, Industry News, Strategy

Yellow Background with Colors in the center.

Fostering Inclusivity: The Power of Inclusive Language in the Workplace

In today's diverse and dynamic workplaces, fostering inclusivity isn't just a buzzword—it's a fundamental aspect of creating a supportive and productive environment for all employees. One powerful tool in achieving... read more →

April 9, 2024
Annie Wissner
Choozle team, Company, Education, How-to

Megaphones on yellow and dark blue backgrounds with remote controls.

Navigating CTV Advertising: Taking Control in a Fragmented Landscape

In today's shifting TV landscape, advertisers are navigating a dynamic mix of opportunities and challenges, particularly when it comes to connected TV (CTV). With the rise of over 32,200 linear... read more →

The Rise of Streaming and Audio Advertising Post Cookies

In a world where cookies no longer reign supreme, savvy advertisers are charting new courses for success. In this blog, we explore the practical realities of this evolving landscape, spotlighting... read more →

Harnessing the Power of Retail Media in Digital Advertising

Retail media is taking a strategic position in the digital advertising space, emerging as a powerful, future-proof channel to bring brands closer to their target audiences. According to a recent... read more →

March 15, 2024
Annie Wissner
Company, Education, How-to, Industry News

Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Attention digital marketers and agencies: California's recently updated privacy regulations are now in full effect. The California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Meet... read more →

March 5, 2024
Annie Wissner
Education, How-to, Industry News, Regulatory Compliance

Navigating the Post-Cookie World: A Comprehensive Guide for Marketers and Advertisers

Google's announcement to remove third-party cookies on Chrome by early 2025 has left many marketers and advertisers at medium-sized businesses wondering about the future of tracking, targeting, and measurement. While... read more →

Building Your Dream Team: Who’s On Your Support Squad?

I’ve consistently sought to lead an adventurous life, having been fortunate to travel to numerous destinations, reside in various countries, and engage in experiences that entail a certain level of... read more →

February 21, 2024
Choozle
Education, How-to

Omnichannel E-Book Chapter 5: Omnichannel Reporting: Tracking Relevant KPIs

As customer expectations and behaviors change, brands must adapt their omnichannel marketing plans and key performance indicators (KPIs) to stay relevant. According to Salesforce's State of Marketing report, 78%... read more →

November 21, 2023
Choozle
Downloads, Education

Omnichannel E-Book Chapter 3: Omnichannel Planning

Welcome to the world of Omnichannel Planning – a meticulous approach to marketing strategy. In this chapter, we delve into the intricacies of crafting a harmonious media mix, optimizing resources,... read more →

October 30, 2023
Choozle
Education

Omnichannel E-Book Chapter 2: Strategies to Define Audiences

In the era of digital marketing, precision is paramount. Today's consumers are discerning and demand content that resonates with their specific interests. Defining your target audience is no longer limited... read more →

October 16, 2023
Choozle
Education

Omnichannel E-Book Chapter 1: An Introduction to Omnichannel Marketing

In today’s fast-paced and hyper-competitive business world, the term “omnichannel marketing” has become a rallying cry for success. Statistics speak volumes about its impact: Companies with robust omnichannel strategies retain... read more →

October 2, 2023
Choozle
Education

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