In an era of seemingly endless drama surrounding data targeting, many would think that the easiest route would be to avoid it altogether. After all, campaign efficiency certainly doesn't point back... read more →
Download our infographic now! For many things in life, and especially in digital advertising strategies, the right message needs to reach the right person, in the right place, at the... read more →
The holiday season is quickly approaching, and we know that it's important for marketers to be able to track every campaign’s reach and ROI. With this in mind, we’ve added... read more →
We'd all like to think that every single person that comes in contact with our business follows a very straight and orderly path to purchase. Someone visits our site for... read more →
The targeting tactics used in digital advertising strategies can range from basic demographics to detailed personas. Because of this, the targeting portion of creating programmatic ad campaigns can seem daunting... read more →
IP targeting is a surefire way to reach your audience by location, industry and/or company, and even exclude internal teams from being served with your programmatic advertising campaigns. Learn how... read more →
The holiday season is upon us! With 71 days until Thanksgiving, 89 days until the start of Hannukah, 101 days until Christmas, 103 days until Kwanzaa, and many other holidays... read more →
There are many tactics and strategies that an advertiser can choose to use during the duration of their campaign. However, not all of those tactics may be the right one... read more →
The art of campaign efficiency can be a tough one to master but is an important skill to have during any digital advertising campaign. There are two major benefits to... read more →
We know that campaign efficiency can lead to an overall better performance. Additionally, we are aware of the different aspects that come in to play when running an efficient campaign... read more →
What is campaign efficiency? In digital advertising, campaign efficiency often points to reaching the target audience in the right place, at right time, with the right message, and for the... read more →
Marketers and advertisers can use the data generated by their campaigns to optimize throughout that campaign's life cycle. More specifically, the sites a campaign displays on can be used to... read more →