With consumers more invested in digital media than ever before, there is a greater opportunity to carefully consider your digital advertising strategy. This new level of engagement is valid across... read more →
One of the worst headaches marketers face is managing tags, conversion pixels, and landing page segmentation. To make tag management more accessible and more beneficial in the long run, the... read more →
Programmatic advertising offers many benefits beyond faster reporting times and real-time optimization. The total number of benefits provided by programmatic advertising is, often, what convinces marketers and advertisers to start... read more →
Marketers are busy. It's impossible to stay on top of every trend and best practice in digital marketing, advertising, social media, SEO, PR, etc., so it only makes sense to... read more →
HTML5 is a type of display creative with unique variables and optimizations. In this webinar, we'll talk through HTML5 best practices common troubleshooting questions for uploading this creative within Choozle.... read more →
The targeting tactics used in digital advertising strategies can range from basic demographics to detailed personas. Because of this, the targeting portion of creating programmatic ad campaigns can seem daunting... read more →
Getting your first programmatic advertising campaign off the ground can seem like a complicated process, but in reality, it’s really all about sticking to the ABCs: Audience, Budget, Creative. Leverage... read more →
Ads have been sold and bought since the mid-1700s when the first ad placements were made to recruit soldiers for armed services. Over the next 200 years, an evolution occurred... read more →
IP targeting is a surefire way to reach your audience by location, industry and/or company, and even exclude internal teams from being served with your programmatic advertising campaigns. Learn how... read more →
Programmatic is like pizza: the toppings you use can make it or break it. Will the ingredients of your strategy and tactics bake up the best pie? Or will the... read more →
Automation has brought ease and a sense of simplicity to our daily lives. Programmatic advertising has brought automation to the world of media buying and digital advertising. Traditional media buying... read more →
We are now halfway through 2017 and wanted to share all the progress we've made in the past seven months. Take a look at our company growth, award news, and... read more →
With so many options to choose from, it's hard to know which programmatic advertising platform is the best choice for you. We took a side-by-side look at Choozle vs Centro... read more →
Ad Fraud has been a continual topic of conversation in the digital advertising industry in recent years. Cases like Methbot, the biggest ad fraud to date, have only made advertisers... read more →
Marriage expert Hellen Chen recently asserted that 85% of relationships end in a break-up. Sometimes in life, you get to a point with someone or something, and you just... read more →