targeting Archives

Amplifying Back-to-School Strategies with Retail Media

Back-to-school season ranks among the most critical shopping events of the year, particularly for retailers offering education-related products, clothing, electronics, and more. According to the National Retail Federation, back-to-school spending... read more →

June 12, 2024
Choozle
Education

6 types of targeting every marketer needs to know

Whether you're a B2B or B2C marketer, one thing remains constant through every campaign, message, and creative: the types of targeting you can use in your digital advertising campaign. Anyone... read more →

June 1, 2021
Choozle
Education

Contextual keyword library

Choozle’s Contextual Keyword Library makes the process of showing your ads on keyword-specific websites more flexible and more accessible than ever. Upload or edit your existing keyword lists, search for... read more →

March 22, 2021
Choozle
Education, Webinars

Digital audience targeting: Defining your audience, strategy, and goals

The sheer amount of competition in the ad world today can seem overwhelming, especially when you find yourself attempting to serve effective ads without a defined digital audience for targeting.... read more →

May 15, 2019
Choozle
Education

Geofencing & geoframing: The what, why, and how of location targeting

Have you ever walked into a Whole Foods and been served with an ad with a special offer or product feature at Whole Foods? On the flip side, how about... read more →

April 16, 2019
Choozle
Education, What is?

How to take advantage of consumers reducing screen time

Just a mere half-year ago, Apple introduced the long-awaited Screen Time tools we all know and love today to promote a lower average time spent online. They're pretty much what... read more →

April 9, 2019
Choozle
Education, How-to

What is a good CPM? Why cheap CPMs aren’t always the best

When it comes to CPMs, quantity does not always equal quality. Now, don't get us wrong. The value behind selling a ton of impressions for a low, low price makes... read more →

April 4, 2019
Choozle
Strategy, What is?

Five steps to awesome audiences for campaign efficiency

In an era of seemingly endless drama surrounding data targeting, many would think that the easiest route would be to avoid it altogether. After all, campaign efficiency certainly doesn't point back... read more →

October 30, 2018
Choozle
Strategy

Digital Advertising Strategies

Download our infographic now! For many things in life, and especially in digital advertising strategies, the right message needs to reach the right person, in the right place, at the... read more →

September 18, 2018
Choozle
Downloads, Strategy

Targeting is a piece of cake!

The targeting tactics used in digital advertising strategies can range from basic demographics to detailed personas. Because of this, the targeting portion of creating programmatic ad campaigns can seem daunting... read more →

July 18, 2018
Choozle
Downloads, Strategy

IP targeting

IP targeting is a surefire way to reach your audience by location, industry and/or company, and even exclude internal teams from being served with your programmatic advertising campaigns. Learn how... read more →

June 20, 2018
Choozle
Strategy, Webinars

Building an audience with ease

In order to achieve an impressive ROI, digital marketers and advertisers must focus their efforts on data-driven campaigns that are sure to reach their target audience. Luckily, the ability to... read more →

May 15, 2018
Choozle
Strategy, Webinars

Account-based targeting features

How do you fit account-based marketing, or ABM, into your programmatic advertising strategy? First-party audiences are highly effective; luckily, Choozle has a few account-based targeting features that make it pretty... read more →

March 26, 2018
Choozle
Strategy, Webinars

Category & site lists targeting

Choozle's self-service platform is strategically designed to put you in the driver's seat of your advertising campaigns. Not only do we make digital advertising a cinch, but we also... read more →

March 18, 2016
Choozle
Education

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