2023 has been an economic wild ride for almost every industry. The Fed continued to increase interest rates, Russia and Ukraine are still at war, and banking has been full... read more →
With consumers more invested in digital media than ever before, there is a greater opportunity to carefully consider your digital advertising strategy. This new level of engagement is valid across... read more →
You’ve got a few good digital advertising campaigns all set up to run through Black Friday, so you must be good to go, right? Not so fast! There’s a little... read more →
Havenly, a virtual interior decorating service and direct-to-consumer brand, gives clients approachable and affordable access to custom visual designs. Havenly’s platform connects clients with online interior designers to create curated... read more →
HTML5 creatives are one of the most interactive creative types available in digital advertising today. The options with an HTML5 creative are virtually endless. Popular B2C brands are known for... read more →
Ads have been sold and bought since the mid-1700s when the first ad placements were made to recruit soldiers for armed services. Over the next 200 years, an evolution occurred... read more →
How do you fit account-based marketing, or ABM, into your programmatic advertising strategy? First-party audiences are highly effective; luckily, Choozle has a few account-based targeting features that make it pretty... read more →
Programmatic is like pizza: the toppings you use can make it or break it. Will the ingredients of your strategy and tactics bake up the best pie? Or will the... read more →
The holiday season is upon us! With 71 days until Thanksgiving, 89 days until the start of Hannukah, 101 days until Christmas, 103 days until Kwanzaa, and many other holidays... read more →
There are many tactics and strategies that an advertiser can choose to use during the duration of their campaign. However, not all of those tactics may be the right one... read more →
The art of campaign efficiency can be a tough one to master but is an important skill to have during any digital advertising campaign. There are two major benefits to... read more →
We know that campaign efficiency can lead to an overall better performance. Additionally, we are aware of the different aspects that come in to play when running an efficient campaign... read more →
What is campaign efficiency? In digital advertising, campaign efficiency often points to reaching the target audience in the right place, at right time, with the right message, and for the... read more →
Marketers and advertisers can use the data generated by their campaigns to optimize throughout that campaign's life cycle. More specifically, the sites a campaign displays on can be used to... read more →
Lead generation refers to the process of creating an interest in a product or service by prospecting potential clients to develop the sales pipeline. It is an integral part of... read more →