With consumers more invested in digital media than ever before, there is a greater opportunity to carefully consider your digital advertising strategy. This new level of engagement is valid across... read more →
What is viewability? How is it measured? Is it the same as above-the-fold? Let's clear it all up in plain, human English. Simply put: Viewability is a metric that helps... read more →
Simply put: Real time bidding, or RTB, is the automated buying and selling of digital media. Mimicking a stock exchange, RTB uses computer algorithms to automatically buy and sell digital... read more →
By 2019, 83.6 percent of US digital display ad dollars will transact programmatically. For what is programmatic, we define programmatic buying as the act of bidding on digital advertising inventory... read more →
Programmatic advertising offers many benefits beyond faster reporting times and real-time optimization. The total number of benefits provided by programmatic advertising is, often, what convinces marketers and advertisers to start... read more →
Getting your first programmatic advertising campaign off the ground can seem like a complicated process, but in reality, it’s really all about sticking to the ABCs: Audience, Budget, Creative. Leverage... read more →
Judging by the rainy days and chirping birds, spring is upon us (which also means Q2 is in full effect). Your goals, KPIs, and differentiators are already set for the... read more →
Programmatic is like pizza: the toppings you use can make it or break it. Will the ingredients of your strategy and tactics bake up the best pie? Or will the... read more →
Automation has brought ease and a sense of simplicity to our daily lives. Programmatic advertising has brought automation to the world of media buying and digital advertising. Traditional media buying... read more →
Lead generation refers to the process of creating an interest in a product or service by prospecting potential clients to develop the sales pipeline. It is an integral part of... read more →
Real-time bidding has changed the face of online advertising, but there's still confusion around what it actually is. Here's a primer, in plain English: Everyone's talking about real-time bidding. What... read more →
Determining the goals for your digital advertising campaign is one of the most important steps in the media strategy process. The goals you decide to use for your campaign create... read more →
Tackling a digital advertising strategy can be overwhelming. Not only are there a lot of digital advertising tactics that can be used but there are multiple ways to execute your... read more →
Ad blocking has been a point of concern across the digital landscape for a long time. With any concern, it is important to dive into what exactly the issue is,... read more →
Developing a marketing strategy takes time and various rounds of testing different tactics. It is also very important to gather insight into your campaign performance to ensure that it is... read more →