With consumers more invested in digital media than ever before, there is a greater opportunity to carefully consider your digital advertising strategy. This new level of engagement is valid across... read more →
One of the worst headaches marketers face is managing tags, conversion pixels, and landing page segmentation. To make tag management more accessible and more beneficial in the long run, the... read more →
What is viewability? How is it measured? Is it the same as above-the-fold? Let's clear it all up in plain, human English. Simply put: Viewability is a metric that helps... read more →
Download our infographic now! For many things in life, and especially in digital advertising strategies, the right message needs to reach the right person, in the right place, at the... read more →
Getting a new digital advertising campaign off the ground, whether it's your first or 31st, is a process. Designing new ads and landing pages, building new audiences, trying out new... read more →
Hannah Middleton, Content Manager at Choozle: What's your favorite part of being the Director of Marketing, and growing the Marketing team at Choozle? Megan Sullivan-Jenks, Director of Marketing and Communications at... read more →
Choozle is a company just like any other. We have teammates to prove ROI to, colleagues across teams to explain processes to, and customers to do our best for. We... read more →
Programmatic is like pizza: the toppings you use can make it or break it. Will the ingredients of your strategy and tactics bake up the best pie? Or will the... read more →
Lead generation refers to the process of creating an interest in a product or service by prospecting potential clients to develop the sales pipeline. It is an integral part of... read more →
Real-time bidding has changed the face of online advertising, but there's still confusion around what it actually is. Here's a primer, in plain English: Everyone's talking about real-time bidding. What... read more →
Determining the goals for your digital advertising campaign is one of the most important steps in the media strategy process. The goals you decide to use for your campaign create... read more →
Tackling a digital advertising strategy can be overwhelming. Not only are there a lot of digital advertising tactics that can be used but there are multiple ways to execute your... read more →
Ad blocking has been a point of concern across the digital landscape for a long time. With any concern, it is important to dive into what exactly the issue is,... read more →
Developing a marketing strategy takes time and various rounds of testing different tactics. It is also very important to gather insight into your campaign performance to ensure that it is... read more →
The center of any programmatic advertising campaign is data, and what data you're using the help to maximize your reach and return on investment. But, you may have wondered what... read more →